Marketer By Day

I am a global marketer who weaves vision, strategy, and innovation into meaningful growth, driving not just sales and market share, but momentum that lasts.

My path has taken me through martech and adtech, where I was part of the early team behind Unruly’s successful exit, before immersing myself in the worlds of luxury and beauty at Jimmy Choo and L’Oréal. From there, I navigated the fast-moving currents of performance marketing and strategy within global media networks like WPP and Publicis.

Now, I find myself at an inflection point, rooted in experience, but open to what’s next. Whether it’s returning to the soul of brand-building, shaping something from the ground up, or charting an entirely new course, I’m drawn to opportunities where creativity meets clarity, and purpose leads the way.

  • Publicis Groupe NYC | Global Director, Performance Marketing
    2023 – Present

    EssenceMediacom NYC | Group Director, Performance Strategy Lead
    2022 – 2023

    L’Oréal Malaysia | Digital Director, Head of Digital & E-Commerce
    2017 – 2020

    Pixability EMEA | Strategic Development Director
    2014 – 2016

    Unruly Media | Group Head – Creative & Client (Global)
    2009 – 2013

    Jimmy Choo Couture London | Marketing & Press Assistant
    2007 – 2009

  • Awards & Recognition 

    Bronze Effie - Most Engaged Community (2018)

    Gold Effie - Best Products & Services (2018) 

    Cannes Lions 2013 - ‘Thought Leader for Creativity’

    Judge & Presenter

    Asia Pacific Mobile Excellence Awards 2018

    Speaker: 

    Panelist, Social Media Week London 2015

    Panelist, New York Internet Week 2013

  • 2024 - Present

    Columbia Business School Executive Education

    Chief Marketing Officer program

    2018 – 2019  

    Massachusetts Institute of Technology (MIT)

    Professional Education Program 

    Digital Transformation: From AI and IoT to Cloud, Blockchain, and Cybersecurity 4.0 GPA (94.5%)

    2004 – 2007 

    University of Exeter, UK 

    B.Ed TESL, Honors

    Additional coursework

    Physics (audited)